Strawberry Crunch Cupcakes

These delicious, summer-inspired Strawberry Crunch Cupcakes are covered with rich cream cheese frosting and strawberry crunch crumble topping. Bursting with flavors reminiscent of our favorite childhood strawberry shortcake bars, these homemade cupcakes are the ultimate summer dessert recipe!

Unwrapped strawberry crunch cupcake with cream cheese frosting on top and garnished with strawberry.

If your fridge is full of fresh strawberries, you're going to love this recipe. There’s no better way to take advantage of the strawberry season than baking up a batch of strawberry crumble cupcakes. These light and fluffy vanilla-flavored cupcakes are full of fresh strawberries, topped with cream cheese frosting, and sprinkled with strawberry crunch made of Golden Oreos and freeze-dried strawberries.

Make this beautiful dessert for your next family get-together, summer party, or kid's birthday. No matter when you serve them, they are guaranteed to please everyone.

If you are looking for more cupcake recipes, try these strawberry-filled cupcakes, these lemon raspberry jam-filled cupcakes, or these gluten-free chocolate cupcakes.

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Why You'll Love These Cupcakes

  • Easy to make- Whether you’re an experienced baker or not, you can whip up a batch of these cupcakes easily at home with pantry-staple ingredients.
  • Beautiful - Fluffy cream cheese icing topped with strawberry crunch crumbles makes these cupcakes almost too pretty to eat. Perfect to impress your guests!
  • Strawberry shortcake flavor - You can’t go wrong with the combination of fluffy, moist vanilla cake and strawberry oreo crunch. It's the ideal flavor combination, tasting just like strawberry shortcake!
  • From scratch - This recipe makes completely from scratch homemade cupcakes, but you can use a cake mix and store-bought icing if you are short on time.

Ingredients

These cupcakes with Oreos use everyday ingredients, but you may need a special trip to the grocery store to pick up some freeze-dried strawberries. For all information, be sure to check out the recipe card at the end of the post.

All ingredients to make the cupcake recipe shown from above on marble.
  • Flour - Use all-purpose flour or you may use gluten-free all-purpose flour to make the recipe gluten-free.
  • Baking powder & salt - Baking powder helps the cupcakes rise. Salt enhances the flavors and balances the sweetness.
  • Butter - Unsalted, softened butter works best but salted will also work.
  • Vegetable oil - Any mild flavored oil works well, even melted coconut oil.
  • Sugar - White granulated sugar sweetens the cupcakes.
  • Eggs -  Set them out at room temperature 2 hours before baking for best results.
  • Vanilla extract - Pure vanilla extract adds delicious flavor to the cupcakes.
  • Whole milk - Whole milk gives the cupcakes great texture, but any milk will work.
  • Strawberries - Washed, dried, and finely chopped. Fresh strawberries are best, but frozen strawberries can work. If using frozen, do not thaw them beforehand.
  • Cream cheese - This combines with butter to create a delicious cream cheese frosting for the cupcakes. Use softened cream cheese so it mixes well.
  • Powdered sugar - Thickens the frosting and adds sweet, delicious flavor.
  • Golden Oreos - These vanilla-flavored cookies add a crunchy texture.
  • Freeze-dried strawberries - Adds color, texture, and flavor to the crunch topping.

Step-by-Step Instructions

Here are step-by-step instructions for how to make homemade strawberry crunch cupcakes full of fresh strawberries:

Whisking dry ingredients in a bowl.

STEP 1: Whisk together the flour, baking powder, and salt in a medium-sized bowl until evenly combined.

Whisking wet ingredients in large bowl.

STEP 2: Use an electric hand mixer or stand mixer to beat the softened butter, oil, and sugar until smooth and fluffy. Then, mix in the eggs and vanilla.

Adding fresh strawberries to the cupcake batter.

STEP 3: Add half of the dry ingredients to the wet ingredients until they are almost fully combined. Stir in the milk and continue mixing. Add the remaining dry ingredients. Stir until smooth without overmixing then add the chopped strawberries. 

Adding muffin batter to muffin tin with paper liners.

STEP 4: Pour the batter into the prepared muffin tray only filling about ⅔ of the way full. Bake for 16-18 minutes or until a toothpick inserted in the center comes out clean. Let them cool in the pan for 5 minutes before removing.

How to Make Strawberry Crunch

To make the strawberry crunch crumble topping, pulse Golden Oreos and freeze-dried strawberries in a food processor until thick crumbs develop. Add the melted butter and continue to pulse a few times until you get strawberry crunch crumbles.

Strawberry crunch crumble topping in small bowl, ready for use.

TIP: Be very careful not to over-blend the mixture or it will become fine powder instead of coarse strawberry crunch crumbles.

Cream Cheese Frosting & Decorating

The delicious cream cheese frosting is the perfect touch on top of these light and fluffy strawberry cupcakes. Best of all, it's super quick and easy to make!

Making the cream cheese frosting for the cupcakes.

STEP 1: Beat the cream cheese, softened butter, and vanilla extract until smooth and creamy. Stir in the powdered sugar gradually, until completely combined, and a thick, pipeable, and fluffy frosting forms.

Finished strawberry crumble cupcakes with frosting on top.

STEP 2: Use a piping bag fitted with a star tip to pipe the cream cheese frosting on top of the cooled cupcakes. Sprinkle each cupcake with strawberry crunch topping and garnish with a fresh strawberry.

Expert Baking Tips

  • Measuring flour: Ensure you are measuring the flour correctly. Use a spoon to fill your measuring cup with flour and use a knife to remove any excess off the top. This ensures you are not packing flour into the cup and getting dry cupcakes.
  • Room temperature ingredients: Room-temperature eggs, milk, butter, and cream cheese mix easily and create a smoother batter. Take them out of the fridge 1-2 hours before making the recipe.
  • Cooling: Allow the cupcakes to cool completely on a cooling rack before you frost them. If they are still warm, the icing will melt and slide off, making a mess!
Inside of a strawberry crunch cupcake showing the fresh strawberries baked into the batter.

Easy Cupcake Variations

  • Gluten-free: To make gluten-free cupcakes, you can use all-purpose gluten-free flour. Use gluten-free golden Oreos or substitute another gluten-free vanilla cookie.
  • Dairy-free: Use vegan butter, dairy-free cream cheese, and plant-based milk of choice and this recipe becomes dairy-free.
  • With cake mix: If you are pressed for time, make strawberry crunch cupcakes with cake mix instead of making them from scratch. Use vanilla cake mix and stir in fresh strawberries to add flavor. You can also use store-bought cream cheese frosting, but the flavor won't be as delicious as homemade frosting.
  • Colorful: Add pink food coloring to the cupcake batter or icing to make beautiful pink cupcakes for a party or special occasion. I like using dye-free natural food coloring to create pink strawberry crumble cupcakes.

These strawberry shortbread cookies with icing are another delicious recipe to try.

Homemade strawberry cupcakes with crumble topping.

Frequently Asked Questions

What is strawberry crunch?

Strawberry crunch is a homemade topping made from golden Oreos, freeze-dried strawberries, and melted butter. It is a copycat crumble topping from the Good Humor Strawberry Shortcake Bars and tastes amazing on these crunch cupcakes.

Can I use frozen strawberries?

Yes, you can use frozen strawberries in the cupcake batter. Do not thaw the strawberries before using them, or you'll get too much liquid in the batter.

Can these cupcakes be made dairy-free?

Yes, the cupcakes are easy to make dairy-free. Just use vegan substitutes for the butter, milk, and cream cheese.

What can I substitute for freeze-dried strawberries?

If you can’t find freeze-dried strawberries, you can also use dehydrated or dried strawberries to make these strawberry crunch cupcakes. You can make the crunch topping without strawberries if you have to.

Can these cupcakes be prepared in advance of when I need them?

Yes, you can bake the cupcakes a few days ahead of time and keep them in the fridge or freezer. They are best stored without frosting. You can prepare the frosting ahead of time, keep it in the fridge, and frost the cupcakes before you serve them.

Fresh cupcakes frosted and shown on a beautiful plate.

Storage & Freezing

Store leftover strawberry shortcake crunch cupcakes in an airtight container in the fridge for 3-4 days. For longer storage, you can freeze the cupcakes for up to 3 months. Both frosted and unfrosted cupcakes can be frozen. Defrost them overnight in the refrigerator before enjoying them again.

More Delicious Cake Recipes

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Recipe

Delicious strawberry crunch cupcakes with cream cheese frosting and crunch topping.

Strawberry Crunch Cupcakes

Samantha Ensinger
These delicious summer-inspired Strawberry Crunch Cupcakes are light and fluffy vanilla cupcakes baked full of fresh strawberries, topped with cream cheese frosting, and sprinkled with strawberry crunch crumble topping. Bursting with flavors reminiscent of strawberry shortcake bars, these homemade cupcakes are the ultimate dessert recipe!
5 from 5 votes
Prep Time 15 minutes
Cook Time 17 minutes
Total Time 32 minutes
Course Dessert
Cuisine American
Servings 12 cupcakes
Calories 576 kcal

Equipment

  • 1 Standard Cupcake Pan
  • 12 Cupcake Liners
  • 2 Mixing Bowls
  • 1 Electric Mixer or Stand Mixer
  • 1 Food processor or Blender

Ingredients
  

Vanilla Cupcakes

  • 1 ½ cups all-purpose flour (see notes for GF version)*
  • 1 ½ teaspoons baking powder
  • ½ teaspoon salt
  • 4 tablespoons unsalted butter, softened
  • ¼ cup vegetable oil or melted coconut oil
  • ¾ cup granulated sugar
  • 2 eggs room temperature
  • 2 teaspoons vanilla extract
  • 1 cup whole milk (see notes for DF version)*
  • 1 cup strawberries, finely chopped

Cream Cheese Frosting

  • 6 ounces cream cheese, softened
  • ½ cup unsalted butter, softened
  • 1 teaspoon vanilla extract
  • 4 ¼ cups powdered sugar

Strawberry Crunch Topping

  • 12 Golden Oreos
  • ¾ cup freeze dried strawberries
  • 2 tablespoons unsalted butter, melted (cooled slightly)
  • 6 fresh strawberries sliced in half (for topping)

Instructions
 

Making the Cupcakes

  • Preheat the oven to 350°F. Prepare a standard 12-count cupcake pan with cupcake liners and set aside.
  • In a medium mixing bowl, whisk together the flour, baking powder and salt until evenly combined.
    1 ½ cups all-purpose flour, 1 ½ teaspoons baking powder, ½ teaspoon salt
  • In a separate mixing bowl, use an electric hand mixer or stand mixer to beat the softened butter, oil, and sugar together until smooth and fluffy.
    4 tablespoons unsalted butter, softened, ¼ cup vegetable oil, ¾ cup granulated sugar
  • Add the eggs and vanilla extract and mix until smooth and well combined.
    2 eggs, 2 teaspoons vanilla extract
  • While mixing on low speed, slowly add the dry ingredients to the wet ingredients. When the dry ingredients are halfway combined, add the milk and continue mixing until the cupcake batter is smooth. Don’t over-mix!
    1 cup whole milk
  • Use a rubber spatula to gently fold in the chopped strawberries until they are evenly spread throughout the batter.
    1 cup strawberries, finely chopped
  • Use a large spoon or cookie scoop to transfer the cupcake batter into the prepared liners, filling each about 2⁄3 to ¾ of the way full.
  • Bake for 16-18 minutes or until a toothpick inserted in the center comes out clean or with a few moist crumbs. Let the cupcakes cool in the pan for 5-10 minutes before transferring to a cooling rack to cool completely.

Making the Frosting

  • Use an electric mixer or stand mixer to beat the cream cheese, softened butter, and vanilla extract together until smooth, creamy, and fluffy.
    6 ounces cream cheese, softened, ½ cup unsalted butter, softened, 1 teaspoon vanilla extract
  • Gradually add the powdered sugar until a thick, pipeable frosting forms. You can adjust the consistency as necessary by adding more sugar or water.
    4 ¼ cups powdered sugar

How to Make Strawberry Crunch

  • Add the Oreos and freeze dried strawberries to a food processor or blender. Gently pulse the mixture until it becomes thick, coarse crumbs, but not too fine that it becomes powder.
    12 Golden Oreos, ¾ cup freeze dried strawberries
  • Add in the melted butter and pulse a few times to incorporate it with the mixture. Stop pulsing when a nice coarse strawberry crumble forms.
    2 tablespoons unsalted butter, melted

Decorating the Cupcakes

  • Once the cupcakes have cooled completely, use a piping bag with a star tip to pipe the cream cheese frosting on top of the cupcakes. You can spread the frosting with a knife if you don't have a piping bag.
  • Sprinkle each cupcake generously with the strawberry crunch topping and garnish with a fresh strawberry. Enjoy!
    6 fresh strawberries

Notes

Storage: Store leftover strawberry shortcake crunch cupcakes in an airtight container in the fridge for 3-4 days. For longer storage, you can freeze the cupcakes for up to 3 months. Both frosted and unfrosted cupcakes can be frozen, but unfrosted is best in the freezer. Defrost them overnight in the refrigerator before enjoying the cupcakes again.
Gluten-Free: Use a gluten-free 1:1 all-purpose flour for gluten-free cupcakes.
Dairy-Free: Use vegan butter, cream cheese, and plant-based milk for dairy-free cupcakes.
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Recipe Rating




9 Comments

  1. 5 stars
    these cupcakes are soooo delicious!! i loved the crunch topping! these were easy to make and everyone loved the cream cheese frosting and strawberry flavor. 10/10 recommend this recipe!!

  2. 5 stars
    Let me tell you these literally might be the best cupcakes I've ever had. They beat store-bought by 1000% and are better than any homemade cupcakes I've made before! The cream cheese frosting is so fluffy and not too sweet. I loved those strawberry shortcake ice cream bars as a kid so this was such a fun recipe I made with my kids! I used dairy-free ingredients and you'd never know.

    1. Hi Amber,
      What a great review! I'm glad the cupcakes worked well with dairy-free ingredients. The cream cheese frosting is one of my favorites because it's not overly sweet and rich, but still fluffy and flavorful! Enjoy them!

  3. 5 stars
    WOW!! I made these gluten-free and dairy-free and the taste is still absolutely delicious! That frosting is to die for… I could eat it by the spoonful! Thanks for an awesome strawberry cupcake recipe. Will absolutely be making this again whenever I have leftover strawberries.

    1. Hi Jessica,
      Thanks for the awesome review! Enjoy every bite of these cupcakes. I'm so happy to hear you'll be making them again!

  4. 5 stars
    These cupcakes are beautiful!! I am definitely not an expert baker but still managed to make these look pretty and they taste absolutely incredible. The crunch topping is so yummy with golden oreos! I used gluten-free flour for the cupcakes and they came out really fluffy and delicious. We ate them so fast.

    1. Hi Kelly,
      I couldn't agree more about the strawberry crunch topping! I could eat it by the spoonful and be happy, haha! Thanks for making the cupcakes.

  5. 5 stars
    Wonderful cupcake recipe. I grew up eating those strawberry shortcake ice cream bars. Making these cupcakes was so nostalgic, in a good way! The flavor of the crunch topping is just like I remember. They are beautiful with the creamy frosting and incredible tasting!